{"id":11856,"date":"2017-09-18T18:08:59","date_gmt":"2017-09-18T16:08:59","guid":{"rendered":"http:\/\/www.cklcomunicaciones.es\/?p=11856"},"modified":"2017-09-18T18:08:59","modified_gmt":"2017-09-18T16:08:59","slug":"economiacircular180917","status":"publish","type":"post","link":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/","title":{"rendered":"La moda de la Econom\u00eda Circular"},"content":{"rendered":"

Aunque dudo que esto ocupe portadas, hoy firmamos, en el aun Estado Pluriauton\u00f3mico, el Pacto de la Econom\u00eda Circular. No es una medalla de bronce, y para colmo es un asunto sin banderas, pero es medio ambiente, futuro y econom\u00eda, y tendremos que contarlo, no?
\nProducir, usar y tirar este es nuestro paradigma actual, o modelo econ\u00f3mico lineal, le llaman, y aunque pueda parecer una moda lo de la econom\u00eda circular, no lo es, llevamos 40 a\u00f1os trabajando conceptos y aplicaciones, la bolsa de papel de las pelis americanas, las tasas de la basura que te cobra tu Yuntamiento, las depuradoras… La esencia de la econom\u00eda circular reside en dise\u00f1ar productos sin desechos, productos que faciliten su desmontaje y su reutilizaci\u00f3n, as\u00ed como en definir modelos empresariales para que l@s fabricantes puedan ser incentivados econ\u00f3micamente para recoger, volver a fabricar y distribuir los productos que hacen.
\nY por qu\u00e9 toca tomarnos en serio este tema? Indicios del cambio; En la actualidad en Europa s\u00f3lo reciclamos el 30% del Pl\u00e1stico (y eso que somos los buenos), en 2050 nuestro mares y oc\u00e9anos tendr\u00e1 m\u00e1s pl\u00e1sticos que peces, el aumento de la temperatura es constante, los Irma, la descompensaci\u00f3n global en la redistribuci\u00f3n de la riqueza, la localizaci\u00f3n de residuos y pobreza (que coincidencia), que en Asia estamos generando un continente nuevo s\u00f3lo de vasitos de yogur, el uso intensivo del tinte rubio de Trump, que el pr\u00f3ximo Apple vendr\u00e1 con hipoteca asociada…<\/span><\/p>\n

\n

Vamos que toca; reducir, reusar y reciclar, ergo un modelo basado en la econom\u00eda circular. ya que el modelo actual, yo dir\u00eda, que quiz\u00e1s sea \u00abpel\u00edn\u00bb insostenible.<\/p>\n

As\u00ed que si la pr\u00f3xima vez si oyes hablar de econom\u00eda circular, piensa que te est\u00e1n hablando de un estupendo plan de pensiones y un eterno fondo de inversi\u00f3n para tus hijas e hijos and prole mundial, y no repitas eso de que \u00abla econom\u00eda circular es una moda\u00bb, que cada vez que alguien lo dice en alto, un alcornoque se ofende y un burro se convierte en cu\u00f1ado.<\/p>\n

La pr\u00f3xima Estrategia Espa\u00f1ola de Econom\u00eda Circular est\u00e1 en discusi\u00f3n; micropl\u00e1sticos, ecodise\u00f1o, libros blancos de compra \u00e9tica, subproductos, Declaraci\u00f3n de Sevilla…Con lo feliz que era yo sabiendo que las botellas de Cruzcampo iban al verde, y que los tetrabrick de leche \u00abcremosita\u00bb no eran cart\u00f3n…El conocimiento me est\u00e1 matando<\/p>\n<\/div>\n

Lola Sanju\u00e1n Jurado<\/p>\n","protected":false},"excerpt":{"rendered":"

Aunque dudo que esto ocupe portadas, hoy firmamos, en el […]<\/a><\/p>\n","protected":false},"author":3,"featured_media":11857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[297],"tags":[],"class_list":["post-11856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"yoast_head":"\nLa moda de la Econom\u00eda Circular<\/title>\n<meta name=\"description\" content=\"La moda de la Econom\u00eda Circular\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La moda de la Econom\u00eda Circular\" \/>\n<meta property=\"og:description\" content=\"La moda de la Econom\u00eda Circular\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/\" \/>\n<meta property=\"og:site_name\" content=\"CKL Comunicaciones\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-18T16:08:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cklcomunicaciones.es\/coop\/wp-content\/uploads\/2021\/04\/CKL-MiradaDistinta-newsletter2021_1200-x-675.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ckl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ckl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/\"},\"author\":{\"name\":\"ckl\",\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/#\\\/schema\\\/person\\\/f0e8a8dceb7d47b81b80d6ac9bbd0955\"},\"headline\":\"La moda de la Econom\u00eda Circular\",\"datePublished\":\"2017-09-18T16:08:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/\"},\"wordCount\":435,\"image\":{\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/economiacircular180917.jpg\",\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/\",\"url\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/\",\"name\":\"La moda de la Econom\u00eda Circular\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/economiacircular180917.jpg\",\"datePublished\":\"2017-09-18T16:08:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/#\\\/schema\\\/person\\\/f0e8a8dceb7d47b81b80d6ac9bbd0955\"},\"description\":\"La moda de la Econom\u00eda Circular\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/economiacircular180917.jpg\",\"contentUrl\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/economiacircular180917.jpg\",\"width\":817,\"height\":396,\"caption\":\"Econom\u00eda Circular\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/economiacircular180917\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La moda de la Econom\u00eda Circular\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/#website\",\"url\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/\",\"name\":\"CKL Comunicaciones\",\"description\":\"Sitio web de CKL Comunicaciones coop , la consultora de comunicaci\u00f3n y estrategia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/#\\\/schema\\\/person\\\/f0e8a8dceb7d47b81b80d6ac9bbd0955\",\"name\":\"ckl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c82db564e8a669bf6023357a157b9dc4780f4d4c618f2ad1d71a6a5dede45057?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c82db564e8a669bf6023357a157b9dc4780f4d4c618f2ad1d71a6a5dede45057?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c82db564e8a669bf6023357a157b9dc4780f4d4c618f2ad1d71a6a5dede45057?s=96&d=mm&r=g\",\"caption\":\"ckl\"},\"url\":\"https:\\\/\\\/cklcomunicaciones.es\\\/coop\\\/author\\\/cklcomunicaciones\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La moda de la Econom\u00eda Circular","description":"La moda de la Econom\u00eda Circular","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/","og_locale":"es_ES","og_type":"article","og_title":"La moda de la Econom\u00eda Circular","og_description":"La moda de la Econom\u00eda Circular","og_url":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/","og_site_name":"CKL Comunicaciones","article_published_time":"2017-09-18T16:08:59+00:00","og_image":[{"width":1200,"height":676,"url":"https:\/\/cklcomunicaciones.es\/coop\/wp-content\/uploads\/2021\/04\/CKL-MiradaDistinta-newsletter2021_1200-x-675.jpg","type":"image\/jpeg"}],"author":"ckl","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ckl","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/#article","isPartOf":{"@id":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/"},"author":{"name":"ckl","@id":"https:\/\/cklcomunicaciones.es\/coop\/#\/schema\/person\/f0e8a8dceb7d47b81b80d6ac9bbd0955"},"headline":"La moda de la Econom\u00eda Circular","datePublished":"2017-09-18T16:08:59+00:00","mainEntityOfPage":{"@id":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/"},"wordCount":435,"image":{"@id":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/#primaryimage"},"thumbnailUrl":"https:\/\/cklcomunicaciones.es\/coop\/wp-content\/uploads\/2017\/09\/economiacircular180917.jpg","articleSection":["Actualidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/","url":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/","name":"La moda de la Econom\u00eda Circular","isPartOf":{"@id":"https:\/\/cklcomunicaciones.es\/coop\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/#primaryimage"},"image":{"@id":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/#primaryimage"},"thumbnailUrl":"https:\/\/cklcomunicaciones.es\/coop\/wp-content\/uploads\/2017\/09\/economiacircular180917.jpg","datePublished":"2017-09-18T16:08:59+00:00","author":{"@id":"https:\/\/cklcomunicaciones.es\/coop\/#\/schema\/person\/f0e8a8dceb7d47b81b80d6ac9bbd0955"},"description":"La moda de la Econom\u00eda Circular","breadcrumb":{"@id":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/#primaryimage","url":"https:\/\/cklcomunicaciones.es\/coop\/wp-content\/uploads\/2017\/09\/economiacircular180917.jpg","contentUrl":"https:\/\/cklcomunicaciones.es\/coop\/wp-content\/uploads\/2017\/09\/economiacircular180917.jpg","width":817,"height":396,"caption":"Econom\u00eda Circular"},{"@type":"BreadcrumbList","@id":"https:\/\/cklcomunicaciones.es\/coop\/economiacircular180917\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cklcomunicaciones.es\/coop\/"},{"@type":"ListItem","position":2,"name":"La moda de la Econom\u00eda Circular"}]},{"@type":"WebSite","@id":"https:\/\/cklcomunicaciones.es\/coop\/#website","url":"https:\/\/cklcomunicaciones.es\/coop\/","name":"CKL Comunicaciones","description":"Sitio web de CKL Comunicaciones coop , la consultora de comunicaci\u00f3n y estrategia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cklcomunicaciones.es\/coop\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/cklcomunicaciones.es\/coop\/#\/schema\/person\/f0e8a8dceb7d47b81b80d6ac9bbd0955","name":"ckl","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c82db564e8a669bf6023357a157b9dc4780f4d4c618f2ad1d71a6a5dede45057?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c82db564e8a669bf6023357a157b9dc4780f4d4c618f2ad1d71a6a5dede45057?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c82db564e8a669bf6023357a157b9dc4780f4d4c618f2ad1d71a6a5dede45057?s=96&d=mm&r=g","caption":"ckl"},"url":"https:\/\/cklcomunicaciones.es\/coop\/author\/cklcomunicaciones\/"}]}},"_links":{"self":[{"href":"https:\/\/cklcomunicaciones.es\/coop\/wp-json\/wp\/v2\/posts\/11856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cklcomunicaciones.es\/coop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cklcomunicaciones.es\/coop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cklcomunicaciones.es\/coop\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cklcomunicaciones.es\/coop\/wp-json\/wp\/v2\/comments?post=11856"}],"version-history":[{"count":0,"href":"https:\/\/cklcomunicaciones.es\/coop\/wp-json\/wp\/v2\/posts\/11856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cklcomunicaciones.es\/coop\/wp-json\/wp\/v2\/media\/11857"}],"wp:attachment":[{"href":"https:\/\/cklcomunicaciones.es\/coop\/wp-json\/wp\/v2\/media?parent=11856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cklcomunicaciones.es\/coop\/wp-json\/wp\/v2\/categories?post=11856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cklcomunicaciones.es\/coop\/wp-json\/wp\/v2\/tags?post=11856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}