{"id":10871,"date":"2017-08-07T17:16:15","date_gmt":"2017-08-07T15:16:15","guid":{"rendered":"http:\/\/www.cklcomunicaciones.es\/?page_id=10871"},"modified":"2025-01-16T13:46:47","modified_gmt":"2025-01-16T12:46:47","slug":"plan-de-comunicacion","status":"publish","type":"post","link":"https:\/\/cklcomunicaciones.es\/coop\/plan-de-comunicacion\/","title":{"rendered":"Plan de comunicaci\u00f3n"},"content":{"rendered":"<div id=\"pl-10871\" class=\"panel-layout\">\n<div id=\"pg-10871-0\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;padding&quot;:&quot;30px 30px 30px 30px&quot;,&quot;mobile_padding&quot;:&quot;0px 0px 0px 0px&quot;,&quot;background_display&quot;:&quot;tile&quot;,&quot;lsow_dark_bg&quot;:&quot;&quot;,&quot;row_stretch&quot;:&quot;full-stretched&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\">\n<div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-10871-0\" data-stretch-type=\"full-stretched\">\n<div id=\"pgc-10871-0-0\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"0.100002055921\">Para lograr una comunicaci\u00f3n efectiva y estrat\u00e9gica, se debe definir un Plan de Comunicaci\u00f3n que permita difundir y comunicar los mensajes de una instituci\u00f3n, de un determinado proyecto o una acci\u00f3n en especial.\u00a0 En <span style=\"color: #ff0000;\">CKL Comunicaciones Coop<\/span> somos especialistas en la elaboraci\u00f3n y seguimiento de <span style=\"color: #ff0000;\">Planes de Comunicaci\u00f3n Integral<\/span> que permiten poner en valor una entidad o instituci\u00f3n en su \u00e1mbito de referencia atendiendo a la coherencia de sus valores corporativos.<\/div>\n<div id=\"pgc-10871-0-2\" class=\"panel-grid-cell\" data-weight=\"0.499473684211\">\n<div id=\"panel-10871-0-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<ul>\n<li>Dise\u00f1o y seguimiento de plan de medios corporativo.<\/li>\n<li>Definici\u00f3n de portavoc\u00edas corporativas<\/li>\n<li>Refuerzo de la marca corporativa como marca empresarial de referencia: manual de identidad corporativa, manual de comunicaci\u00f3n e identidad visual.<\/li>\n<li>Revisi\u00f3n de las herramientas de comunicaci\u00f3n de la organizaci\u00f3n: gesti\u00f3n de la informaci\u00f3n, relaci\u00f3n con los medios, modelos de gesti\u00f3n de crisis.<\/li>\n<li>Plan de comunicaciones de marketing: definici\u00f3n y captaci\u00f3n de los p\u00fablicos objetivos, estrategia de posicionamiento en internet y acciones adecuadas de marketing.<\/li>\n<li>Estrategia de comunicaci\u00f3n corporativa como eje de la comunicaci\u00f3n interna: protocolo de comunicaci\u00f3n no jerarquizada, manual de recibimiento y atenci\u00f3n al p\u00fablico.<\/li>\n<li>Informe final de resultados: an\u00e1lisis de indicadores de seguimiento del plan.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-10871-0-3\" class=\"panel-grid-cell panel-grid-cell-mobile-last\" data-weight=\"0.150526315789\">\n<div id=\"panel-10871-0-3-0\" class=\"so-panel widget widget_mo-button panel-first-child panel-last-child\" data-index=\"2\">\n<div class=\"so-widget-mo-button so-widget-mo-button-default-d75171398898\">\n<div style=\"text-align: center; float: center;\"><a class=\"button red rounded\" href=\"https:\/\/cklcomunicaciones.es\/coop\/porfolio\/\" target=\"_blank\" rel=\"noopener\">M\u00e1s servicios<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-10871-0-4\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"0.0999979440789\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Para lograr una comunicaci\u00f3n efectiva y estrat\u00e9gica, se debe definir <a href=\"https:\/\/cklcomunicaciones.es\/coop\/plan-de-comunicacion\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":3,"featured_media":8455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[617,613,619,611],"tags":[],"class_list":["post-10871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-617","category-corporativa","category-marcas","category-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan de comunicaci\u00f3n: documentos globales y estrat\u00e9gicos para empresas<\/title>\n<meta name=\"description\" content=\"Definimos tu Plan de Comunicaci\u00f3n, el punto de partida para concretar, unificar y dar coherencia a los mensajes que refuerzan la identidad corporativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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